CLIENT
John Ruiz

PROJECT
Athlete Identity
Corporate Identity
Fight Uniform Design
Merchandise Development
Ecommerce Web Site Fight Photography

IMAGES
Primary Marks
Secondary Marks
Word Marks
Fight Robe
Fight Trunks
Cornerman Jacket
Cornerman Photo
Ruiz in Trunks Photo
Ruiz Weigh-In Photo

CASE STUDY: JOHN RUIZ

Norman "Stoney" Stone hired Neohatch (through Woolf Associates Branding) to give his fighter, WBA Heavyweight Champion John Ruiz, a new image for his title fight against Roy Jones Jr. The project included a complete athlete identity, fight team uniforms, corporate identity materials, marketing collateral and a logo'ed merchandise line. We also designed and managed an ecommerce web store. Neohatch Chief Creative Officer, Thomas S. Duane, acted as team photographer for the Roy Jones Jr. fight in Las Vegas.

"Neohatch is great to have in your corner. They're champs in my book."

John Ruiz
Former WBA Heavyweight Champion of the World