CLIENT
North Shore Spirit

PROJECT
Logo Design
Uniform Design
Stadium Branding
Mascot Design
Merchandise Design
Marketing Plan
Sponsorship Plan

IMAGES
Primary Marks
Secondary Marks
Uniform Designs
Playing Field
Mascot
Stadium Branding
Billboard
Team Bus
Corporate Identity

CASE STUDY: NORTH SHORE SPIRIT

OVERVIEW
Former State Street CEO, Nick Lopardo engaged us to help him kick-start his new minor league baseball club the North Shore Spirit. We analyzed the market, researched the competition and developed a marketing communications plan that identified the key selling messages. We outlined a media plan to build the team fan base and to alert advertisers and sponsors of this new professional sports opportunity.

Since the club was building it's executive team from scratch, we developed a sponsorship sales plan to guide the teams sales efforts. It included an inventory of sponsorship opportunities; our recommendations on pricing even included a call-script for cold calling outreach. Our branding division gave the team an identity that included everything from logos, uniform design, playing surface design, mascot design, merchandise design, stadium branding, way-finding pole banners advertising billboard design and the teams corporate collateral including a press kit.

RESULTS
The team was highly successful in selling corporate sponsorships and season tickets. The team performed extremely well making it to the league championships in their first season.

The project won the coveted IABC Gold Quill Award. The IABC is comprised of over 9,000 Creative Directors and Communications professionals from all over the world. It was a particular honor for Neohatch to be acknowledged by their peers.

"We could not have asked for a better partner. Neohatch not only helped us create our marketing and sponsorship sales plans, they designed a fantastic identity system for us, and applied it to everything from uniforms to signage. They are world class all the way!"

Nick Lopardo
Owner
North Shore Spirit