CLIENT
Northeastern University

PROJECT
Logo Redesign
Uniform Design
Playing Surface
Mascot Design
Merchandise Design
Onsite Merchandising
Ecommerce Web Site

IMAGES
Primary Marks
Secondary Marks
Word Marks
Sports Specific Marks
Uniform Design
Playing Surface
Corporate Identity
Mascot Design
Mascot Art

CASE STUDY: NORTHEASTERN UNIVERSITY

OVERVIEW
Athletic Director Dave O'Brien selected Neohatch to redesign the Northeastern Huskies. Our project included a full 14 logo program, the Athletics Department corporate identity, uniform designs for hockey, basketball, football and soccer. We also designed the playing surfaces for those sports. We then designed the team mascot and developed team mascot artwork that allows the Athletics Department to capture revenue through the sale of academic specific mascot treatments. In one example, the Husky is wearing a lab coat and holding a beaker and test-tube. This character has become very popular with the students and faculty of the Northeastern school of Arts & Sciences. In a landmark deal, Neohatch is also acting as merchandising partners with the Athletics department to provide logo'ed merchandise at all Northeastern sports events as well as major school events. The partners also operate a merchandise store in the schools health club and athletic center, which receives 3,000 visitors daily, and hosts over half a million people annually. Neohatch has also designed an ecommerce web site and handles fulfillment of online orders.

RESULTS
Early sales indicate the new identity is a hit. Northeastern anticipates a significant increase in merchandise revenue. In addition, the new image has sparked new interest from corporate sponsors who want to jump on board and share in the new energy around Northeastern Athletics.

"Neohatch is the best in the business. They know how to build a fan base and generate revenue. I highly recommend them."

Dave O'Brien
Athletic Director
Northeastern University