CLIENT
Flipp Sports

PROJECT
World's Largest Flipp Book Event
Concept Development
Event Execution

IMAGES
Concept Brief
Event Photo 1
Event Photo 2
Event Photo 3

CASE STUDY: FLIPP SPORTS: World's Largest Flipp Book Event

OVERVIEW
Flipp Sports wanted to leverage experiential marketing to help build awareness in their new product, flip books showing dramatic sports moments in clear cinematic quality. Neohatch developed the concept of creating the world's largest flip book and developing an event that challenged people to try and flip it in exchange for free product and branded merchandise. In addition, the enormous flipbook would be entered into the Guinness World Book of Records. This provides Flipp Sports with additional exposure through the printed book (over 94 million copies have been sold) as well as on the heavily trafficked Guinness Book of Records web site.

RESULTS
The experience of trying to flip a 32" x 20" 32 page flipbook embedded the brand message into the minds of the event participants. The resulting buzz generated significant grass roots awareness.

OVERVIEW
The Athlete Marketing division of Woolf Associates (now known as Sports Identity, Inc.), was engaged to help Flipp Sports to attract buyers to their trade show booth at the Super Show in Las Vegas. In addition, the new collectibles company was seeking a potential spokesman that would give the company instant credibility. Using their Fisk. Fisk, whose dramatic extra inning homerun in the 1975 World Series remains one of baseball's most memorable moments, agreed to become Flipp Sports' spokesman.

RESULTS
The match was a good one and buyers from all over the country stopped by the Flipp Sports booth to meet Carlton Fisk and to book orders.

"We had a lot of fun developing this concept and seeing executed. Flipp sports is a fun new type of collectible and we wanted to create an event that highlighted the products unique attributes."

Thomas S. Duane
Chief Creative Officer, Neohatch