CLIENT
Professional Rodeo Cowboys Association

PROJECT
Event Identity

IMAGES
Pace Prorodeo Series
Pace Challenge Primary
Pace Challenge Word Mark
Pace Challenge Secondary Marks

CASE STUDY: PRCA & CAMPBELLS'S SOUP

Looking to build awareness in their Pace Salsa brand, Campbell's Soup partners with the Professional Rodeo Cowboy's Association to sponsor a three event series. The Pace Prorodeo Series includes the Pace Prorodeo Chute Out, Pace Prorodeo Challenge and the grand finale the Pace Prorodeo Classic. Neohatch was engaged to develop a sponsor-centric event identity that would satisfy Campbell Soup's marketing objective while enabling the PRCA to see an increase in event merchandise sales. The event identity included the Series "umbrella" mark, and event identities that included primary, secondary and word mark logo treatments for maximum usability.

"Neohatch really understands how to build an event identity that makes the title sponsor happy while creating a great platform for event merchandise. We strongly recommend them."

Steve Rempelos
EVP, Profoessional Rodeo Cowboys Association