Neohatch taking on-site, online merchandising role for Northeastern
Sports branding and marketing firm Neohatch is introducing a program with Northeastern University in which the Boston-based firm will act as the exclusive on-site event merchandising partner…more

Boston's Woolf Associates closes doors after 30 years
Woolf Associates, the Boston-based sports management and marketing agency started more than 30 years ago by sports agent pioneer Bob Woolf…more

The making of a global sports icon
Two stories from the New York Yankees' past sum up the history of the franchise as a brand - arguably the top sports brand in the world for a century…more

Woolf expands its identity business through alliance with Duane
Woolf Associates has quietly expanded its branding and identity business in the past several months by partnering with Neohatch, a company owned by Tom Duane, in a former life the founder of SME Design, the shop that handled nearly 100 makeovers for pro and college teams in the 1990s…more