Neohatch: Branding Passion

Neohatch started out as a marketing communications firm based in New York City. Thomas S. Duane founded it in 1998. Neohatch combined brand identity with industry-leading positioning techniques, and developed a process that has resulted in award winning work. In 2002, Neohatch relocated from New York City to Boston and entered into a joint venture with Woolf Associates. Bob Woolf the founder of the team athlete representation industry, started his agency in 1964. He represented great athletes including Larry Bird, Joe Montana and many more. The result was a highly successful branding division with clients including Boston Red Sox, Coke, John Ruiz, and the North Shore Spirit.

Due to a difficult economic climate, Woolf Associates ceased operations in 2003. The Woolf Associates executive team joined Neohatch and transformed it from a marketing communications firm to a full service sports and marketing agency.

Our expertise is working with clients who have a passion-based relationship with their consumers, or are seeking to create passion through experiential marketing. Our mission is to help you convert passion into transaction. We will help you sell more product, services, sponsorships (or find you the right event or sponsorship opportunities), tickets, licensed merchandise, increase traffic to your web site, get your target audience to try your products or show up at your stores. Our services include a full range of design services, sports and event marketing consulting, and athlete marketing (for endorsements or appearances).

"We ask ourselves a simple question; how can we help our clients to succeed better and feel great doing it?"

Thomas S. Duane
President
Neohatch, Inc.